LOGO DESIGN & BRAND STORY SESSIONThird Cup Coffee co.
A refined logo design and brand story session created to ground Third Cup Co. in intentional strategy, cohesive visuals, and authentic messaging.
Living with IntentionA PERSONAL BRANDING JOURNEYabout the clientJes, the founder of Third Cup Coffee Co., came to this experience with a clear vision.
As the Founder of Third Cup Coffee Co., Jes wanted to create a coffee brand that went beyond caffeine and convenience. She wanted a brand that honored spiritual connection and nurtured community. As a mother of two and a passionate hostess, her mission was to offer a mobile coffee experience that felt like a sacred pause, warm, welcoming, and rooted in intention.
about the PROJECTThis logo design and brand story session was developed to help Jes visually and verbally articulate the soul of Third Cup Coffee Co. Over the course of our work together, we explored the deeper meaning behind the brand name (the idea of the first cup waking you up, the second getting you going, and the third making you stay), and crafted a foundational brand identity that captured that essence. The result was a comprehensive logo suite and supporting brand language rooted in savoring, community, and storytelling, designed to feel both sacred and accessible, yet editorial and earthy.
THE PROCESSWe began by uncovering the emotional language behind Jes's vision, discussing how she wanted customers to feel: calm, seen, and connected. From there, we developed brand pillars around ritual, hospitality, and community, which informed every creative decision. She received a custom primary logo, secondary logo, and brand submark, a color palette inspired by earthy neutrals and grounded greens, a brand story narrative, and a tone breakdown to guide her content and marketing. We also created a menu layout template and social-ready logo variations to help her launch with confidence.
RESULTS & TRANSFORMATIONThroughout our collaboration, Jes was able to clearly articulate the intention of her brand, not just what she was offering, but how she wanted people to feel when they engaged with it. She stepped confidently into the founder role, prepared with the design tools and brand clarity needed to move forward with intention.
This project was a reminder that even a minimal design experience can become transformational when rooted in story. It was an honor to help bring Third Cup Coffee Co. to life with meaning and presence.
THIRD CUP coffee CO.Rooted in Ritual. Designed with Intention.
Developed Brand ConceptThird Cup Coffee Co. is more than just a coffee brand; it's a ritual—a sacred pause in the daily rhythm. Inspired by the symbolism of the "first, second, and third cup" in coffee culture, this brand invites us into a state of presence, connection, and communion. Whether it's your first quiet moment in the morning or a pause between responsibilities, Third Cup Coffee Co. offers more than just coffee; it provides a savory sense of belonging. Rooted in grace, stillness, and the act of slowing down, Third Cup Coffee Co. seamlessly blends modern coffee culture with timeless spiritual practices. It celebrates the idea that we are poured into so we can pour into others. Each offering is a small ceremony of care, evoking engagement, connection, and warmth in every sip.
developed brand missionAt Third Cup Coffee Co., we believe that coffee is more than a drink; it's a moment, a rhythm, and a return. Our mission is to create intentional coffee experiences that evoke community, warmth, and a sense of sacred connection. We believe in slow sips, soft mornings, deep presence, and the quiet power of daily ritual.
From curated coffee services to event-based offerings, every detail is rooted in hospitality, aesthetic simplicity, and spiritual nourishment. We serve not just beverages, but moments of meaning, designed to create space for communion.
"Pour. Sip. Dwell."
When we grounded the brand in ritual, everything else aligned, voice, visuals, and vision. Even the simplest design project becomes sacred when it’s rooted in story, soul, and intention.
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