Personal Journey: Identifying Your Personal Style

Total Read Time: 5 min 42 sec

When I launched my consulting agency several years ago, I incorporated an image consulting service into the offerings I provided during client sessions. A big chunk of my client sessions supports them in identifying their personal style. Whether launching a brand for the first time or rebranding an existing one, an integral part of any rebrand is understanding who you are, what makes you, and how you will express that in the things you create, wear and say.

During the beginning stages of getting to know a client, I always ask, "remove your business from the equation; how do you see yourself? How do you define yourself and your style?" If I could sense they struggled with identifying their personal style, I knew it would be challenging for them to step out into the world and be the creative force they desired. Even when we think it doesn't play a role or make a difference, it does.