Living Dvnly began in 2020, built on a single recognition: clarity precedes visibility. When internal truth meets external expression, strategy becomes sustainable rather than performed.
Our StoryLiving Dvnly Studio provides brand strategy and creative direction for founders and creatives who understand that identity precedes expression. When internal coherence is present but external visibility remains guarded or partial, energy that could be directed toward resonance is instead spent on self-protection.
The work begins with clarity, not aesthetics. Once alignment is established, we translate it into visual identity, messaging, and strategic presence that feels both authentic and natural. Because when identity and expression align, visibility becomes effortless.
{ Who I Am }
Hi, I'm Amber — My work sits at the intersection of strategy and nervous system awareness, helping founders and creatives understand that when unresolved strain is present, creative expression becomes partial and strategy feels forced.For over 14 years, I've worked across Fortune 500 brands and emerging founders, first leading learning and development, creative direction, and brand strategy for global teams, and now through Living Dvnly, where I bring that same structural rigor into focused partnerships.
My path into this work was shaped by reinvention and a professional disruption that forced me to be honest about my own work. I've recognized that brand clarity doesn't begin with better messaging or refined visuals. It begins with internal coherence. When someone hasn't yet articulated what they stand for, how they've changed, or what they're no longer willing to perform, no amount of visual refinement creates resonance.
Internal coherence is not separate from strategy. When unresolved strain is addressed as a strategic variable, creativity becomes more honest and precise, and the work stops requiring more effort than it should. Unresolved strain affects clarity, creative expression, and strategic thinking. I work with founders and creatives to address it directly, through brand strategy informed by nervous system awareness.
— Designing since 2010
At Living Dvnly, design is ritual, storytelling is strategy, and authenticity shapes every decision.
{ Our Philosophy }
I approach creative work as an act of coherence, ensuring that what shows up externally reflects the clarity that already exists internally.
My philosophy integrates emotional intelligence with creative precision. I pay attention to tension, resistance, and relief; those signals usually arrive before clarity does. I'm less interested in what looks good and more interested in what feels authentic. When someone is carrying unresolved strain, their capacity for creative expression and strategic thinking is compromised.
I believe that when vision, systems, and storytelling work in harmony, strategy becomes sustainable. When they don't, everything requires more effort than it should. The work I do addresses both restoring internal coherence through nervous system awareness and translating that clarity into brand strategy, visual identity, and messaging.
{ What Makes Us Different }
— Designing since 2010
My process is entirely bespoke: no templates, no one-size-fits-all solutions. I begin by listening to what's actually shifted: what you've outgrown, what no longer fits, what you're building toward but haven't yet named. I also pay attention to where unresolved strain is getting in the way.
From there, I design systems from the ground up, integrating brand strategy with nervous system awareness so that what you say externally reflects who you are internally. I approach storytelling as both art and architecture: intuitive in delivery, structured in its foundation. Every decision is guided by who you are now, not what's trending or what worked for someone else.
The work is relational, rooted in over 14 years of pattern recognition across creative work, organizational dynamics, and personal evolution. I don't teach steps; I interpret patterns. I don't persuade through urgency; I persuade through recognition. When external expression mirrors internal clarity, strategy stops feeling like an override.
What I'm working with is the expression gap: the distance between who you've already become and how you're currently showing up. Closing that gap is where strategy begins.
Strategy becomes effective when it reflects lived truth, not borrowed frameworks.
( Notable Works)-
2024
Creative collaboration: Bryon Javar x Banana Republic
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2023
Launched the Living Dvnly Podcast
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2021
Collaborated with multiple Fortune 500 Clients on brand development initiatives
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2019
Founded Dvn Oasis xLiving Dvnly
CREATIVE TEAM
( The creative minds behind the brand )
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Amber Janae
— Founder, Brand Consultant & Creative Director
Amber Janae is a brand consultant, creative strategist, and storyteller with over 14 years of experience helping founders and companies build from clarity, intention, and emotional intelligence. Through Living Dvnly, she blends creative direction, strategy, and storytelling to help brands align their identity, systems, and presence with purpose.
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Amara M.
— Client Management
Amara serves as the bridge between our team and our clients, ensuring each experience feels personal, grounded, and intentional. With an eye for detail and a heart for connection, she oversees the client journey from onboarding to delivery, ensuring every project reflects the care and clarity that define Living Dvnly’s approach.
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Jordan R.
— Operations Lead
Jordan is the organizational force behind the brand. She supports operations, communications, and systems management, keeping everything flowing with structure and ease. Her ability to balance strategy and empathy keeps the team focused on what matters most: creating with clarity, purpose, and heart.
