amber janaeCreative Strategist · Identity Coach · Writer & Brand Storyteller
Supporting creatives and changemakers in becoming who they truly are by blending coaching, creative direction, and the rituals of intentional living.
Hi i'm amberI’m a writer, identity coach, brand consultant, and creative strategist. I am dedicated to helping people reconnect with themselves and create lives and brands rooted in clarity, intention, and authenticity.
With over a decade of experience across storytelling, brand development, and digital strategy, my work lives at the intersection of emotional clarity, creative expression, and identity reclamation. Whether I’m guiding someone through a life pivot or shaping a story-rich brand, everything I do is grounded in the belief that the most powerful thing you can be is fully yourself.
I’ve led over 100 campaigns across various industries—from wellness and beauty to publishing and personal development and I’ve partnered with values-driven brands to bring bold, honest stories to life. But these days, my work goes deeper.
I work with people in transition, those who are unlearning who they were taught to be and remembering who they truly are. I blend intuitive strategy with intentional storytelling to help them align from the inside out, then bring that alignment to life through visual, verbal, and energetic expression.
I believe the most impactful brands (and lives) begin with deep inner clarity. Because when it feels aligned, it usually is.
Living Dvnly is more than a brand, it’s a practice.
A lifestyle rooted in identity, integrity, and intentionality.
Born from my own evolution, Living Dvnly is where storytelling meets soul work, where your brand becomes an extension of your identity. Where wellness, creativity, and clarity are not trends, but tools for transformation.
Here, we don’t just talk about authenticity, we practice it. We make space for becoming.
Whether you’re rebuilding your life, realigning your brand, or navigating a major pivot, this space is designed to meet you where you are and gently walk you toward where you’re called to go.
Through coaching, content, and creative expression, Living Dvnly is a home for those who are ready to lead authentically, as themselves, not just what they do.
🎙️ LIVING DVNLY: THE PODCASTI started the Living Dvnly podcast because I needed a space to tell the truth about becoming, especially the messy, in-between parts that most people gloss over. This show is for those who are becoming; for the visionary navigating pivots, unlearning performance, and building a life that feels like their own.
I wanted a space where I could be fully human, where creativity, clarity, grief, joy, and identity could all exist without needing to be perfectly packaged. Here, we talk about what it really looks like to live in alignment: the grief, the growth, the reclamation.
Living Dvnly is the podcast I wish I had when I was in the thick of it: navigating pivots, unpacking old narratives, unlearning performance, and learning how to trust what I feel more than what I’m told.
It’s the place where we talk about what it really looks like to build a life in alignment with truth, with intention, and care.
Where honest conversation becomes creative liberation.
our missionRooted in Intention. Refined Through Design.
Living Dvnly exists to support those in transition who are rewriting their stories, reclaiming their voice, and realigning their lives with truth.
Through storytelling, coaching, and creative guidance, we help you reconnect with your identity, redefine what success means to you, and express your essence in the world with clarity and confidence.
Whether you’re pivoting in life, business, or both, this is where strategy meets soul.
The Brand PhilosophyRooted in truth. Expressed with intention. Designed to evolve.
At Living Dvnly, we believe alignment isn’t just a feeling, it’s a way of being. It’s how you live, how you lead, how you create, and how you tell the truth about who you are.
We’re not here to chase trends or curate perfection. We’re here to practice clarity. To build intentionally instead of a strategy alone. To design lives and brands that feel just as good as they look. Everything we create, whether a brand identity, podcast episode, coaching session, or piece of content, is an invitation back to self.
our creative approach-
Identity & Clarity
We begin at the root: who you are, what you value, and what you're here to create or embody. This phase builds the emotional, energetic, and strategic foundation for everything that follows.
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Story-Led Expression
Once the internal work is complete, we shape the narrative, including voice, message, and visual tone. Your story becomes your signature and your strategy.
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Refined Integration
We bring your clarity to life through aligned decisions, creative visuals, or embodied leadership. Whether you’re launching a brand, redesigning your lifestyle, or reintroducing yourself to the world, this phase ensures your presence reflects your truth.
Bringing Your Story Into FormBrand Strategy & Positioning
Visual Identity Design
Storytelling & Content Creation
clients have said
recent projects
Each project is a reflection of my dedication to helping individuals and brands craft lives and identities guided by intuition, defined by authenticity, and deeply aligned with their truest selves.
So… where to next?-
Work With Me
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Read the edit
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shop workbooks
The people you're meant to reach are already waiting for the real you.